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How to organise a successful conference in Nottingham: a checklist

04 March 2024

Planning a big event? Whether you’re figuring out how to organise a conference for a global team or hunting for fresh conference organisation tips to make your academic meeting stand out, the industry has changed. Instead of just planning logistics, conference organisation is about creating an experience that people actually want to attend. From wellness […]

Planning a big event? Whether you’re figuring out how to organise a conference for a global team or hunting for fresh conference organisation tips to make your academic meeting stand out, the industry has changed. Instead of just planning logistics, conference organisation is about creating an experience that people actually want to attend.

From wellness tips to how to leverage the newest tech, this checklist will teach you how to organise a successful conference right in the heart of Nottingham.

Choose the perfect conference venue:

Selecting the right venue sets the stage for a successful conference. Nottingham boasts a range of venues, like the iconic East Midlands Conference Centre or the Jubilee Hotel & Conferences. Consider factors such as capacity, amenities, location accessibility, and technical capabilities when choosing the venue. For example, the East Midlands Conference Centre offers state-of-the-art facilities and versatile spaces tailored to accommodate various conference venue needs.

For example,  The Jubilee Hotel & Conferences offers a “Single Point of Contact” service, with a dedicated Event Planner who manages the bridge between our in-house AV team, culinary chefs, and registration. This allows you to focus entirely on your VIP guests while we handle the logistics.

Define your objectives and audience:

Clearly define the objectives of your conference and identify your target audience. Whether it’s a professional industry conference, academic symposium, or networking event, understanding your audience’s needs and interests is crucial for crafting a compelling program and attracting attendees.

Embrace the latest conference trends: 

When planning a conference in 2026, it’s worth keeping in mind industry changes – for example, with attention spans being shorter, modern conference organisation tips suggest prioritising “micro-moments” and attendee wellness. Instead of exhausting back-to-back sessions, use shorter keynote blocks with longer transition times, and include mandatory wellness breaks to keep energy high.

For more on optimising your environment, check out our guide to productive off-site meetings

Leverage on-site technology:

Technology is the backbone of organising a successful business conference today, especially if it’s a virtual or hybrid event. Make sure to focus on frictionless on-site tech such as QR-code fast-track registration and integrated event apps. Smart badging and interactive AI-driven networking matchmakers now allow attendees to connect effortlessly, making sure your audience’s networking needs are met. 

Sell the ‘bleisure’ experience:

A key part of your conference organisation checklist should be post-event planning. We recommend promoting “bleisure” experiences – combining business and leisure – by highlighting Nottingham’s incredible transport links, including the tram network and green e-scooters. Encourage delegates to explore the vibrant food scene at Bramleys, Spokes Cafe or in Hockley and the Lace Market for winding down after a day of learning.

Promote your conference:

Implement a strategic marketing and promotion plan to generate awareness and drive attendance to your conference. Utilise digital marketing channels such as social media, email campaigns, and targeted advertising to reach your target audience.

Collaborate with industry associations, media partners, and local influencers to amplify your message and expand your reach. Highlight the unique selling points of Nottingham as a conference destination, including its cultural attractions, restaurant and hospitality offerings.

Seek feedback and iterate:

After the conference, reach out to your attendees, speakers, and sponsors for feedback to see what worked and what didn’t. Look at key metrics like attendance and engagement to see what really hit the mark. Make sure to use those insights to keep improving and planning even better events in the future.

Ready to start planning? Enquire or book your 2026 conference with Nottingham Venues today to ensure a seamless, high-impact event.

Frequently asked questions

Q: How accessible is Nottingham for international or cross-country delegates?

A: Nottingham is centrally located in the UK with excellent rail links and proximity to East Midlands Airport, plus a wide local tram, bus and e-scooter network.

Q: We have strict corporate sustainability mandates. How does Nottingham Venues align with green event standards?

A: We are highly committed to sustainability, with recognised green credentials, eco-friendly catering options, and energy-efficient venue management.

Q: Can we host a massive plenary session and separate breakout workshops at the same time?

A: Yes, venues like the East Midlands Conference Centre and The Jubilee Hotel and Conferences offer versatile spaces specifically designed for concurrent large sessions and smaller workshops.

Q: What are the accommodation options for multi-day conferences?

A: We offer extensive on-site accommodation at The Orchard Hotel and The Jubilee Hotel, alongside seasonal campus options.

Q: Do we need to hire external AV production companies to get a high-end stage look?

A: No, our expert in-house AV team at the East Midlands Conference Centre is equipped to provide professional staging, lighting, and technical support tailored to your event.